Kingston Technology Europe Co LLP, spółka stowarzyszona przedsiębiorstwa Kingston Technology Company Inc., największego na świecie niezależnego producenta pamięci I rozwiązań technologicznych, ogłosiła dzisiaj ostateczną umowę sprzedaży HyperX, jej działu gamingowego, firmie HP Inc. Przejęcie wspiera strategię HP dotyczącą napędzania rozwoju działań w dziedzinie Personal Systems, dla której gry i urządzenia peryferyjne są atrakcyjnymi segmentami. Wielokrotnie nagradzane portfolio produktów HyperX obejmuje szereg gamingowych urządzeń peryferyjnych, w tym zestawy słuchawkowe, klawiatury, myszy, podkładki pod mysz, mikrofony USB i akcesoria do konsoli.
Zgodnie z warunkami umowy HP zapłaci 425 mln USD, po uwzględnieniu zwyczajowego kapitału obrotowego i innych korekt, w celu nabycia gamingowego portfolio urządzeń peryferyjnych HyperX. Firma Kingston zachowa produkty DRAM, flash i SSD dla graczy i entuzjastów.
Kingston Technology to Sell HyperX Gaming Division to HP Inc.
Sunbury-on-Thames, UK – February 24, 2021 – Kingston Technology Europe Co LLP, an affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced a definitive agreement to sell HyperX, its gaming division to HP Inc. The acquisition supports HP’s strategy to drive growth in its Personal Systems business, where gaming and peripherals are attractive segments. HyperX’s award-winning product portfolio spans a range of gaming peripherals, including headsets, keyboards, mice, mouse pads, USB microphones, and console accessories.
“HyperX is a leader in peripherals whose technology is trusted by gamers around the world and we’re thrilled to welcome their outstanding team to the HP family,” said Enrique Lores, President and CEO, HP Inc. “We continue to advance our leadership in Personal Systems by modernizing compute experiences and expanding into valuable adjacencies. We see significant opportunities in the large and growing peripherals market, and the addition of HyperX to our portfolio will drive new sources of innovation and growth for our business.”
PC gaming continues to be one of the most popular forms of video gaming, with the PC hardware industry anticipated to be worth $70 billion by 2023.[i] The global peripherals market is expected to grow to $12.2 billion by 2024, with gaming peripherals representing a disproportionate share of this growth.
“HyperX products are designed to meet the most rigorous demands of all gamers – from casual to the most hardcore – giving them a winning edge and helping them stay on top of their game,” said John Tu, Co-founder and CEO, Kingston. “Both of our companies thrive because we focus on our employees and share the same core values and culture. David Sun (Co-founder and COO) and I saw the possibilities for the HyperX business and its employees and we both realized that this change brings a brighter future for HyperX.”
HP has built a large and growing global gaming portfolio in recent years, led by its OMEN brand and a world-class ecosystem of hardware, software, content, and services. The company continues to push progression in gaming with powerful devices like the OMEN 15 gaming laptop and the HP Pavilion Gaming 16 laptop. Beyond devices, HP is driving software innovation with OMEN Gaming Hub, a destination for players to connect, customize, and explore their gear and games. Adding HyperX to HP’s broader gaming ecosystem will deliver innovative new experiences across everything gamers see, hear, and touch.
Under the terms of the agreement, HP will pay
$425M, subject to customary working capital and other adjustments, to acquire HyperX’s gaming
peripherals portfolio. Kingston will
retain the DRAM, flash, and SSD products for gamers and enthusiasts. The
acquisition is expected to be accretive on a non-GAAP basis to HP in the first
full year following closing. The transaction is expected to close in calendar
Q2 2021, pending regulatory review and
other customary closing conditions.
[i] Sources: VGA24/7, DFCint, NewZoo, Steam – https://www.wepc.com/statistics/pc-gaming/